Event Parking

Efficiency and hospitality often mean the difference between loyal patrons and frustrated one-time visitors. From small, private affairs to parking management for major events such as the Super Bowl and the Olympic Games, AAA Parking excels at crowd-pleasing. Seamless event parking solutions with solid financial results.

Premier Event Parking Services

For over 60 years, we’ve provided reliable event parking services for a wide range of clients, from A-list customers, Fortune-level businesses, and some of the nation’s finest colleges and universities. With industry-standard procedures focused on smooth traffic flow, transaction etiquette, curbside professionalism, and warm hospitality, we’ve earned an unrivaled reputation in special event. AAA Parking understands that repeat customers are the lifeblood of any business. We value the working relationships we have cultivated over more than six decades in the parking business. You can trust us to help make your event a success.

Who We Serve

Whether your event is small or large, public or private, our event parking solutions can help ensure seamless operations and happy guests.

  • Corporate Events
  • Sports Arenas
  • Universities
  • Concert Venues
  • Municipal Events
  • Weddings
  • Fairgrounds
  • Airshows
  • Private & Residential Events
  • … and more!

Event parking is the fastest growing sector in the parking industry, and evolving technology is creating new opportunities for the special events that help your business be successful and make money. From small destination weddings to the Superbowl, AAA Parking has the skills and experience to make sure the guests at your event have a positive experience.

Custom Parking Solutions Since 1956

No event parking challenge is the same. We listen carefully to clients’ objectives for their events, create detailed plans that proactively troubleshoot any challenges, and make sure our team and your staff are well-integrated to ensure a successful event parking operation. AAA Parking has been doing this for decades — we pride ourselves on creative problem solving and innovation, and on providing industry-leading guest satisfaction.

Our Philosophy

We’re not just another vendor. Our passion to be a partner who knows you, reflects your vision, and is dedicated to achieving your goals is the foundation of our business — and the basis for our 60-year record of never having lost a client due to performance. Efficiency and curbside professionalism can mean the difference between satisfied customers who will return to future events and frustrated one-time visitors. AAA Parking has earned an unrivaled reputation in special event parking service. We focus on smooth traffic flow, transaction etiquette, and warm hospitality to make any event successful.

Worry-Free Event Parking

AAA Parking has the experience and scalable resources — physical infrastructure, technology, and staffing — to tackle any event parking challenge. Whether your event is small or large, private or public, valet parking or self-parking, our team can ensure smooth operations, happy guests, and maximized revenue. We’ve been providing professional, seamless event parking and management to a wide range of clients for over 60 years.

Our Experienced Event Parking Team

AAA Parking has over 2000 employees, more than 120 expert salaried managers, and 3 regional corporate offices. This wealth of local support and personnel, as well as unmatched access and knowledge of local infrastructure, gives us the flexibility to provide event parking at prices that beat our competitors, saving you money and providing excellent customer service.

Unrivaled Event Parking Services

Our expert event parking specialists have decades of experience in efficiently utilizing the physical space at a wide range of venues to optimize the event parking experience for guests and maximize financial returns for clients. We have managed sporting event parking for large universities like Auburn, Florida Atlantic, and Kennesaw State University for decades. The High Museum and the Cobb Energy Performing Arts Center trust us to make sure patrons and concert attendees have memorable special event experiences. We have handled parking for fairs, airshows and football games at huge arenas, street festivals and wine tastings, intimate weddings, and large corporate functions. In over 6 decades of serving our partners, we’ve never lost a client because of performance.

Communication, Planning, and Execution

AAA Parking designs customized service plans for events to avoid disruption, lower costs, and capture all available parking revenue. Well before an event, we analyze your parking needs and create a customized plan of action. As the event approaches, our team moves on-site, preparing, training, and rehearsing logistics to ensure a smooth and seamless performance. We maintain attention to detail from start to finish. We want all our clients to have the peace of mind that their event is in good hands.

Our Service Standards

We emphasize the AAAs of Service – Attitude, Assistance, and Appearance – in all interactions between team members and customers. These service standards are emphasized in pre- and post-shift staff meetings. Our employees are hired after an intensive process including various security screenings and an in-depth interview. We always look professional, are friendly and attentive to customers, keep a positive attitude, and thank guests for their business. Focused attention to detail from start to finish means superior service for your patrons and worry-free event parking operations for you.

Advanced Technologies

We are always looking to integrate new technologies into our parking services. Technological innovation has improved flexibility for customers and accountability for our clients. Our available online parking reservation system can bring an end to the frustration of finding a parking space, that’s too often the primary experience event-attendees remember. Your guests can reserve parking online in advance and use their phones or printed certificates to access reserved parking. We also work with third-party innovators, such as Park Whiz and Waze, to help customers plan their transportation to and from events in advance.

Monitoring Operational Efficiency

Efficient space usage and adherence to proper revenue controls and procedures all play a vital role in your event’s return on investment. By continuously monitoring operations, we can flag problems and quickly take corrective action. Experienced executive leadership and advanced technology allow us to quickly correct problems without compromising customer satisfaction. Strict, accurate controls mean verifiable financial results.

Security Measures

AAA Parking emphasizes industry-leading security measures at all events. We hire the most experienced professionals in the industry to staff events, carefully vetting potential team members and utilizing an extremely thorough Mystery Shopper program to maintain a skilled team. We also value and reward our team members for their contributions to success. Rest assured, your event will be staffed by highly experienced and battle-tested event parking professionals.