Valet Parking

Warm welcomes and flawless performance create a memorable experience for your guests, and worry-free operations for you. We specialize in superior valet parking services for every guest, every time.

Premier Valet Parking Services

For over 60 years, we’ve established long-term relationships by providing white-glove valet parking services for a wide range of partners. Whether organizing for 25, 2,500, or more, planning a year in advance or scrambling for next week, we can deliver.

Who We Serve

We’re proud to provide valet and self-parking services for a wide range of businesses, events, hotels, universities, hospitals, and more.

  • Private & Public Events
  • Hotels & Resorts
  • Universities
  • Hospitals
  • Corporations
  • Sports Venues

AAA Parking has served prestigious hotel and resort properties for decades, including the InterContinental Los Angeles — the tallest building in the Western United States, the InterContinental Buckhead, the Atlanta Marriott Marquis — our first valet contract, and many others including respected hospitality brands such as Hilton, Hyatt, Loews, Starwood, and Four Seasons.

We also provide valet services for event parking, planning and executing on short timelines for respected clients such as the High Museum and Atlanta-based Legendary Events. We work with sports arenas, air shows, festivals, and private weddings/event venues. Regardless of the volume or timeline of your valet parking needs, we have the experience and management skills to make any event or facility a success.

Custom Parking Solutions Since 1956

AAA Parking has over six decades of experience providing the finest valet parking services in the industry, from event valet services to hospitality valet management. As a premier provider of professional valet parking services, we work with prestigious hotels and resorts, universities, corporations, caterers, and residents. Our team is trained to deliver consistent customer service by anticipating guest needs, always taking care to maintain a friendly and professional appearance, and promptly delivering vehicles. Our valets support seamless operations and curbside professionalism at all times, delivering delightful experiences for your guests and profitable operations for you.

Our Philosophy

We handle large properties, but we’re not a huge company. AAA Parking has been a family-run business, based in Atlanta, since 1956. Healthy relationships and good communication are crucial to our business model. A dedicated manager with a thorough understanding of your brand standards and the detailed logistics of your property will be on-site at all times. We’re committed to becoming a trusted extension of your team. We begin every working relationship by performing a thorough property evaluation to understand your physical space and resources as well as your business culture. Then we create a customized plan, unique to your property and designed to deliver the finest valet services available. Everything we do is focused on providing white-glove valet services your guests will long remember.

Custom Valet Service Plans

You can expect seamless curbside service and worry-free operations. AAA Parking’s experienced executive leadership and advanced technology allow us to quickly identify and respond to problems without compromising your guests’ experience. Our valet parking experts utilize space efficiently and will ensure adherence to proper revenue controls and procedures. Accountability is paramount to our event valet and valet management services; as is putting accurate controls in place for verifiable financial results. Unique customized service plans are designed to avoid disruption, lower your costs, and capture all available revenue from your parking options. We also carry a multi-million dollar umbrella insurance policy with Traveler’s Insurance to protect our clients fully from any possible liability. We value long-term, profitable relationships with our clients and are constantly working to maximize return on investment for our valet parking partners.

Experienced & Professional Valets

The AAAs of Service card — Attitude, Assistance, and Appearance — is the most important part of our employee uniform. These service standards are emphasized in pre-shift and post-shift staff meetings as well as through on-site documentation. Our valets are thoroughly vetted through an intensive hiring process that includes various security screenings and an in-depth interview before joining our team. Each staff member is trained in providing professional and courteous valet parking services, and are consistently evaluated for performance. AAA Parking valets always look professional, are friendly and attentive to guests, keep a positive attitude, and thank guests for their business.

Improving Parking Operations and Your Bottom Line

Experienced executive leadership and advanced technology allow us to quickly identify and respond to problems without compromising your guests’ experience. Strict, accurate controls mean strong accountability and verifiable financial results. Efficient space usage and adherence to proper revenue controls and procedures all play a vital role in your return on investment. Our parking technologies aid in providing insight into your operation can reveal opportunities for increased revenue, decreased cost, and a more efficient valet parking experience for your guests. You’ll experience maximized profits from our customized service plan designed to avoid disruption, lower your costs, and capture all available revenue from your parking options.

Ensuring Efficiency and Quality

We know that strict, accurate controls mean strong accountability and verifiable financial results. AAA Parking employs multiple strategies to monitor guest experiences and ensure that the AAAs of Service standards are upheld. We compile guest satisfaction scores at hotels and other properties, review them regularly with staff, and are responsive to customer feedback. We also rely on Secret Shopper reports to detail every interaction in the valet parking experience, from the initial greeting to departure – who serves the guest, how their needs are met, the promptness of service, and how vehicles are cared for. Additionally, our state-of-the-art parking technology systems increase both measurability and results for clients’ parking operations. Everything we do is designed to ensure a friendly, efficient, and profitable guest valet experience.

A Trusted Extension of Your Team

A dedicated property manager will be on-site at all times to monitor your parking facility and valet operation, and ensure seamless operations for both you and your guests. At AAA Parking, we’re not just another vendor. The entire team takes great pride in our reputation and service delivery. Each and every one of our managers is committed to becoming a trusted extension of your team. You’ll find that AAA Parking’s reputation in the industry is unrivaled — we have never lost sight of what’s most important in our business: providing exceptional parking services to our guests while driving value and profit for our partners. That’s why our clients, big and small, have come to rely on us to provide superior returns by delivering excellent service every time.

Valet Parking Technology

AAA Parking uses state-of-the-art technology to ensure good customer service for your guests and profitable operations for your business. Vehicles are extensively photographed to record their condition upon facility entry, and are monitored the entire time they’re in our care. At many of our locations, valet parking software from CVPS (Creating Vision in Parking Systems) provides mobile and desktop tools to maximize revenue, protect clients from damage claims, and deliver prompt and efficient customer service.

Customers increasingly expect ticketless valet parking options, PCI compliant credit card processing, and seamless integration with your property’s external management systems, such as hotel guest billing software. We employ solutions from industry leaders TIBA Parking Systems and Parkeon to lower the initial investment necessary to institute a valet parking system as well as the cost of maintaining it moving forward.

We create parking systems for automated smart facilities with the conveniences that modern customers expect – web reservations, pay-on-foot, and mobile payments. SMS technology is available to allow customers to text ahead to get their vehicle. We provide operators with Service Tracking Systems(STS) so they can monitor operations in real time. Most importantly, we provide management with the data needed to maximize revenue.